lunedì 3 luglio 2017

Online 2017 SPORTBUSINESS POSTGRADUATE COURSE RANKINGS

LINK SPORTBUSINESS INTERNATIONAL

 

Marco Brunelli - General Manager Lega Calcio Serie A & founder masterSport

 

SBI: Your institution has improved in the rankings considerably this year. How has your International Master developed?
MB: “The Master has always been focused on industry needs. We have adjusted the programme and the faculty to try to do the best for leagues, teams, sporting goods producers and agencies. For instance, ‘media rights’ and ‘customer experience management’ were included as a topic a few years ago when the steering committee saw the importance of these contents. A major trend now is digital transformation. I’m not talking only about the digitalisation of management processes, but also about the redefinition of industry
boundaries and the birth of new business models. In May we organised the first seminar ever in Italy on esports, for example.”

 

SBI: In which industry sectors do your alumni end up working?
MB: “Our students come from a wide range of studies and experiences. In addition, the Master’s reputation is high in each segment of the sports market. Students can find good positions in a huge variety of jobs and industries, including media, teams, organisations, marketing and licensing agencies.”