Course Objectives

Professionalism and expertise

MasterSport aims to train professionals who will be successful in planning, managing and promoting firms, organizations and / or institutions within the sports industry.


Through the masterSport program students will learn important skills from faculty members at the University of Parma and University of San Marino.

MasterSport aims to meet the growing demand for well-educated leaders to fill a variety of roles including media relations, law, advertising, marketing, financial management, and facilities planning.


masterSport provides participants the mastery of tools and methods necessary for effective planning , organization and promotion of sports events from both administrative and communication / promotion point of view.


The program has a strong interdisciplinary character, focusing on management of organizations, strategic planning, and marketing.